A personal insight.
We love design.

I’ve always been fully aware of how important image and appearance are for society and especially in the current environment.

My passion for drawing and my training in graphic design have allowed me to reshape often tied up concepts.

Design gives me freedom to innovate and together with my obsessive care for the details they are the foundation of my work.

F. Ribes – Designer of IDC Groupf_ribes

A personal insight.
We love design.

One of my dearest interests is developing projects to improve people’s lives. Thus, I find myself at ease when creating new concepts marked by architecture and by the smallest, almost transparent details.

Architecture and design form a perceptive language through rules and norms that adapt to any given space we’re in.

Its sensorial message is conveyed through tactile and visual experiences that shape our daily awareness.

C. CánovasInterior designer at IDC Groupc_canovas


A personal insight.
We love design.

The Origin Of The Equilibrium

In design, just like in every other art field, it is crucial to have a strong foundation. A solid structure to start with. An accurate starting point. The framework of every item is the keystone of its stability and the origin of its equilibrium, formally and structurally.

While using the mere line as the main axis of its design we have made the most of every union to create new forms. Therefore, Frames is a delicate collection that highlights the simplicity of every detail. The elegance of each item comes from the perfect balance between shapes.

 V. Varella – Product designer of IDC Group

A personal insight.
Product Development

From the initial contact, when we set our first product workshop, we realised how synergistic our companies could be. The product development team of IDC Group responded to one of our major demands: control of the production chain from the first 3D prototype up to the delivery of final product to our dealers, without missing the time to market.

Within 9 months we launched 60 new references, managing to update our product catalogue and widen our distribution net. It has sincerely been an enriching experience, founded on the professional, perfectly coordinated cooperation between the teams of Europe and Asia.

Thailand – Product manager. National wholesaler.

A personal insight.

For us, “savoir-faire” is a cultural thing, a mentality you are born with. And that is why understanding with IDC Group has been complete from the very beginning.

We represent one of the major offline and online distribution chains on the French territory with more than 25 years’ experience. Our products and culture go beyond our boutiques and services, they are a differentiating feature in our DNA to convey in every interaction with customers.

IDC Group has been a strategic partner for our new launches 2017-2018 bringing distinction in designs and a quality-focused vision. All this for us to look into the future with ever growing confidence in our singular hallmark.

France – Sales Manager. National distributor.

A personal insight.

One of the things we have learned after 10 years in the industry and after visiting several international fairs, is that not all manufacturers innovate without losing commercial perspective. For me this was one of the main reasons why we started our collaboration with IDC Group.

The simplicity of its lines, the vanguard design and capacity to combine different tendencies and bring them into the bath sector with a clear focus on the end customer, were the main grounds of our partnership. We started with 2 full concepts after having a good reception on our daily sales and 9 months testing.

It’s with great satisfaction that we currently sell more than 40 references and eagerly await new launches to be presented at KBIS 2018!!

USA – Owner – CEO – Retail business.




“Everything is design, and the quality of the design determines the quality of our lives.” Norman Foster.

Essences Collection.


Elegance Collection.

“Trends disappear, style is timeless.” Yves Saint Laurent.

Elegance Collection.



“What is design? Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” Charles Eames.

Flow Collection.



“God is in the details.” Mies Van der Rohe.

Elements Collection.



“Everything is designed. Few things are designed well.” Brian Reed.

Hix Collection.


Texture Collection.

Industrial Allure. Coming soon.

Texture collection



Cosmopolitan soul. Coming soon.

Tribeca collection


Exclusive Creations.

Since the very beginning, AURUM has been a specialized brand in design and marketing of bathroom spaces with a clear vocation for design and high quality as distinguishing features.